An American multinational fast food restaurant,
and one of the largest fast food restaurants in the world, including in Israel.
Years of working together with the McDonald's family and the TBWA advertising agency has led to Israel's first responsive website
The site provides a perfect solution and shares the brand's values. A smart nutrition calculator shows the values for a healthy meal, a full customization feature. The marketing site is a central stage for the brand's messages and activities and links to its other platforms.